ABM Program Success

B2BSMX (Quadrotech) ABM: Get Radical, but Stay Practical

Account-based marketing (ABM) can be transformational to an organization’s go-to-market strategy—when it’s done right. How do you push the limits of your revenue engine without taking on a project that’s too big to swallow? Quadrotech’s CMO Nigel Williams, a seasoned B2B marketing practitioner, has successfully led the company’s transition to ABM.

In this session, Nigel will be sharing more on his ABM journey as well as expert advice on how to:

  • Optimize cross-channel campaigns
  • Operationalize intent and engagement data
  • Increase sales adoption of ABM programs
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