Set up reports with KPIs that provide that account-based view and build your funnel. Simple reporting that shows ABM metrics side by side with other programs and see how you’re driving pipeline.
Any multi-stage campaign you launch in Triblio generates its own conversion funnel, so you can easily monitor volume at the top of the funnel and account progress through every stage.
Measure the impact of any campaign on account stages and pipeline value. Equipped with key account insights, revenue teams can monitor how accounts as a whole, including both known and unknown website visitors, react to campaigns, and sales can gain confidence that they’re reaching out with the right messaging.
Buying stages modeled automatically based on campaign interactions and track where prospects are in the buying journey. The MQA status is customizable to different segments of your market giving you flexibility in reporting.
Score every Opportunity based on total ABM impact before the Created Date for a robust view of attribution. This makes it easy for you to show, in ranked order, the opportunities that your ABM campaigns have influenced the most.
Measure account engagement across all channels, giving visibility into what campaigns and tactics are working best. This report provides high-level diagnoses of overall account health over time as well as details on specific engagements.
“Triblio's Account 360 and Pipeline reports provide valuable insights that help us develop and continue to refine our strategy and tactics. In fact, we use these reports nearly every day!”