Why B2B Lead Generation Is Dying

Recently Triblio’s CEO, Andre Yee, appeared on Motion Agency’s podcast “Tech Qualified.” The host, Tristan Pelligrino, and Andre discussed some of the major challenges in B2B marketing right now, especially when it comes to MQL quality and the traditional lead gen model.

The conversation covered:
- The shortcomings of standard marketing automation;
- How companies can pivot towards gaining rapport with prospects first before reaching out in a sales email, and;
- The importance of great content to fuel your ABM campaigns.

As you can see, Andre touched on a plethora of topics, but they’re all important to the ever-growing and ever-changing B2B marketing landscape. Regardless of whether you’ve been in marketing for a while or a newbie, this is an interview you won’t want to miss! Listen to the full episode here.