Predictive Orchestration Yesterday, Today, & Tomorrow

The Predictive Orchestration movement started simple and has evolved into AI driven, multi-stage campaigns including, personalizations, display ads, intent data, more. Triblio Chief Customer Officer, Andrew Mahr has seen this evolution of ABM Orchestration firsthand over the years and how it is now leading to innovations moving forward.

In this session, Andrew Mahr will cover:

• A framework to implement omni-channel orchestration
• Strategic models to get the most from our intent data
• Creative ideas to align sales outreach with marketing campaigns

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