How ABM Can Maximize SDR Team Efficiency

by Sam McDade

An ABM framework can be transformational for sales and marketing teams, increasing quality and volume of opportunities, and focusing SDR teams. In addition to a strong traditional funnel, LeaseQuery aimed to maximize their SDR team’s impact by implementing ABM orchestration as they grew post-pandemic.

In this session, LeaseQuery’s Director of Marketing, Sam McDade, shares how he uses ABM orchestration to:

  • Operationalize intent and engagement data
  • Maximize SDR team impact with smart score reporting
  • Personalize at scale with smart pages

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