Content Marketing

Upcoming Webinar: The Future of Intent: Is Your ABM Program Ready?

We are thrilled to be participating in DemandGen Report’s Strategy & Planning Webinar Series next week. The week-long event is for marketing and sales professionals looking to develop campaigns in 2021 that’ll focus on applying insights and data collected throughout 2020. Triblio’s Chief Customer Officer, Andrew Mahr, will be presenting, “The Future of Intent: Is Your ABM Program Ready?” on Friday, November 20th at 1:00 pm ET. 

If you’ve ever been to our website, you may recognize Andrew from our educational video series, “Ask and ABM Expert.” These short videos seek to answer some of the most pressing questions in ABM and modern B2B marketing. With more than a decade of experience helping launch thousands of campaigns, Andrew currently serves as Triblio’s Chief Customer Officer. He has a deep understanding of what it takes for organizations to reach their account-based goals and will be bringing that knowledge to next week’s webinar.

Why You Should Attend

As marketers, we’ve seen a growing interest in intent data. Over the last few years, it’s proved to help drive ABM success and has made a big impact on how organizations build their marketing plans. Both B2B marketing and sales teams are investing in intent to sharpen messaging, prioritize outbounding, and inform sales conversations—and the use cases continue to expand.

As you look into scaling successful intent-driven programs, note how marketing technology and data can and should be used is constantly evolving. Ask yourself, “Is my ABM program and the way I use purchase intent data future-proof?”

Next Friday, Andrew will be diving into why the future of intent matters and how it impacts your ABM program today. The presentation will cover:

  • Why you need to recognize the difference between purchase signals and noise
  • Key opportunities that come with access to global intent data
  • Challenges in data privacy and how to mitigate risks
  • How to unify data in one account-based view for marketing, sales, and the executive team

Join us next week to learn more about why your account-based program needs to adapt. Register today:

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