Delve into the main conclusion of Triblio’s latest ABM and Intent Benchmarking Study, based on research undertaken by our parent company Foundry, an IDG, Inc. company.
After surveying 500 B2B technology marketers, this year’s annual study – the second in succession – finds that satisfaction with ABM continues to be high. While most organizations are still early in their adoption journey, the results to date indicate that ABM is on track to not only become a mainstream marketing discipline but even displace more traditional methods.
The study was conducted in September of 2022 to understand the workings of ABM, its evolution and adoption compared to traditional marketing approaches, as well as the success and challenges of intent data usage.
Some key insights:
Given the backdrop of historic budget growth and economic uncertainty, 2023 is likely to be a year in which ABM teams in Europe need to demonstrate their value. Hiring freezes and workforce reductions mean that less experienced European ABM teams could find it challenging to add experienced headcount.
View the sample slides below for additional insight and download the full report to better understand how this data can help as you build out your strategies for 2023 and beyond. Request a meeting with a Triblio sales executive to walk through the full study, including data cuts customized by company size and geographic region (NA, EMEA, APAC).
Delve into the main conclusion of Triblio’s latest ABM and Intent Benchmarking Study, based on research undertaken by our parent company Foundry, an IDG, Inc. company.
After surveying 500 B2B technology marketers, this year’s annual study – the second in succession – finds that satisfaction with ABM continues to be high. While most organizations are still early in their adoption journey, the results to date indicate that ABM is on track to not only become a mainstream marketing discipline but even displace more traditional methods.
The study was conducted in September of 2022 to understand the workings of ABM, its evolution and adoption compared to traditional marketing approaches, as well as the success and challenges of intent data usage.
Some key insights:
Given the backdrop of historic budget growth and economic uncertainty, 2023 is likely to be a year in which ABM teams in Europe need to demonstrate their value. Hiring freezes and workforce reductions mean that less experienced European ABM teams could find it challenging to add experienced headcount.
View the sample slides below for additional insight and download the full report to better understand how this data can help as you build out your strategies for 2023 and beyond. Request a meeting with a Triblio sales executive to walk through the full study, including data cuts customized by company size and geographic region (NA, EMEA, APAC).