It's no secret that B2B buyers are changing. With growing demand for self-service buying experiences, the point at which buyers are identified becomes later and later in their journey, unless you leverage intent data. In this guide from Triblio, KickFire, and Demand Gen Report you'll learn about the different types of intent data, and how you can use them to build an account list for ABM, create a predictive ABM orchestration engine, and optimize for ABM campaign success.