5 Effective Ways to Repurpose Content with Video 

Coming up with fresh ideas can be a challenge for content creators. However, previous ideas can be refreshed and video content is my favorite way to do so. Whether you’re turning a long video into something shorter or turning a piece of written content into a series of clips, there’s no shortage of content that marketers can create with video. 

According to Business Insider, in 2020 there were 244.4 million digital video viewers and that number continues to rise. Additionally, 54% of consumers want to see more video content from the companies they support or partner with, according to HubSpot. 

Video Marketers Say… 

• 89% of video marketers say video gives them a good ROI.
• 83% of video marketers say video helps them with lead generation.
• 87% of video marketers say video has increased traffic to their website.

Source: Wyzowl 

Let’s dive into five effective ways you can repurpose video content for your marketing strategy. 

1. Repurposing Webinar Content 

Has your team recently recorded a webinar? Try taking the best bits from the webinar and turning them into multiple small videos. For this method I like to add a new intro and outro to the clips, and sometimes add graphics or animations when needed. This will provide your audience a new look at valuable content and allows you to touch on important points you want your audience to be exposed to. This is a great way to freshen up your webinars and make the content feel brand new. Watch one of our webinar clips below: 

2. Audiograms 

Audiograms are another great way to take long pieces of content and package it into something visually appealing and digestible. What is an audiogram? An audiogram is taking a piece of recorded content and playing the audio over a static image with subtitles. 

This repurposing method captures strong quotes from existing content and reinstates them into new content that feels fresh. Plus, subtitles are a great accessibility measure to add to your content, and subtitles allow viewers to enjoy your content from anywhere. Check out our audiogram post on LinkedIn:

3. Montage Videos

This type of video is best when you have multiple videos or pieces of content with a similar theme. If you have customer stories, collection of webinars, or any other playlist of videos you can take the best snippets with a common theme from each video and combine them to make one strong piece of content. Watch below: 

4. Turning Written Content into a Video

Do you have a blog series or piece of written content that has performed really well? Try making this content into a video. By taking the main points of the blog and adding voice over and/or supplemental text and graphics you can turn your written content into an engaging video. 

A customer story is another great way to expand on existing written content. A video really brings the story to life and lets others connect to the customer's experiences with your company. If you have a customer story planned in the near future or a recently finished customer story, reach out and see if they’d be willing to participate in a video. Capturing a customer's emotions and responses on camera adds a relatable human element to your customer’s story. Watch our customer story with DLT below: 

5. Short Social Clips 

While this serves more as a medium to share your repurposed video content, you can also repurpose social content into video. If your company has a strong social media presence and posts a lot of content on your pages, try taking an idea you have for a social post and turning it into a short video, or clipping a longer video into a short clip for social media. Video is a great way to encourage engagement on social media, and according to Marketsplash, video content on social media produces over 1200% more shares than image and text posts combined.  

Conclusion

If you’re looking to enhance your content strategy, try repurposing with video. As the marketspace grows more digital, video consumption will continue to rise, making it all the more important to implement video into your marketing strategy. The great thing about repurposing content with video, is that you probably already have the framework for a compelling video existing in your content library. Pick the content that works best for you and try one of the strategies above. 

Watch more videos from Triblio here: https://vimeo.com/triblio 

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